In English, you may often encounter the term “elevator pitch” in the context of sales techniques. Sometimes it may be referred to as an “elevator speech”. This terms refers to a very short sales presentation, consisting of just several powerful sentences in which you describe what it is you do and what you are good at, thus engaging the curiosity of the person you are talking to. This presentation should be so concise and effective that you should even be able to attract the attention of a person that you share an elevator ride with. This is where “elevator pitch” comes from. Every successful salesperson should have something like this ready. Today, we will show you what your elevator speech should include so that it works effectively.
