The art of negotiation is the keystone of business. If you are talking to a prospect, there is usually already a smaller or bigger interest on their part. In addition to the ability to direct the meeting to a positive end, it is also necessary that the salesperson is able to effectively negotiate the conditions of the deal so that a balance is achieved between the willingness of the client to sign the contract and profitability for you and your company. There are three steps that lead to mastering the art of negotiation.
