Being a salesman in a small business that doesn't have big financial resources or an established clientele can be challenging, but also very professionally enriching. Large marketing campaigns are usually off the menu, and it is the salesperson themselves who needs to seek new leads. Without the ability to widely address the general public, the salesperson has to rely on building a clientele through product quality, customer service, personal engagement and referrals. In this article, we will give advice to sales representatives in small businesses on how to sell more.
