B2B selling: 4 questions you must always ask every client

Sales to a large extent equals asking the right questions that help to get the conversation inconspicuously wherever you need it. But the importance of informal small-talks should not be underestimated even in the B2B sector, as they help to strengthen business relations between the representatives of individual companies. Here are four questions that you should remember, that you should always ask every B2B client and that will help you learn useful information during a B2B meeting.