The weather is already giving us occasional hints that spring has arrived. And after spring comes summer. However, for many salespeople, summer represents a decline in sales. End customers go on vacation and postpone investments and important decisions. Companies operate at half capacity, and decision-makers are often absent, which means that purchases and negotiations with suppliers are frequently postponed until autumn. How can salespeople mitigate the negative impact of the summer season on their sales success? We will provide some tips in today’s article.
