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The recipe for a headline which makes people click

Researchers in Norway tested what marketers are trying to find for years: How to write the perfect…

How to improve fan engagement

If you analyzed profiles of your fans, you'd probably find that they like dozens or hundreds of…

Crisis communication: 4 conditions for an effective apology

On Valentine's Day 2007, a JetBlue aircraft remained frozen on the runway. This was caused by a few…

12 ways to support video on YouTube

Consultant Jason Rich wrote a book describing the secrets of success of marketing on YouTube. The…

Tools for comparing social media efforts with your competition

Competition benchmark is a good measure of the activity and a source of good inspiration. The same…

You shouldn't copy your competition. However...

Every advice says that you are yourselves on social media, and therefore should not copy anyone.…

No theory. 5 real tips for creating good content

Content marketing, creation of quality content as the basis of a functioning marketing, content…

Do you know the rules of content marketing?

Content marketing should be a guaranteed way to succeed in today's world of internet marketing. The…

Why a 23-year-old graduate cannot be in charge of your social media?

The aim of this article is not to criticize graduates or people aged 23 years. We want to explain…

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