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Don't make reporters angry when you call

Journalists tend to be very busy and their phones are ringing all day long. Keep this in mind if you…

What affects whether reporters cover your story?

Journalists get a lot of emails every day, hundreds of phone calls and notifications via RSS or…

6 things that PR clients need to understand

Public relations is like owning stock - it's a long term matter. That is why it is necessary to…

The perfectly optimized press release

Today due to its electronic form, a press release has a greater function than in the past. When…

How to pitch a blogger effectively

Every experienced blogger can sense when any brand's PR department wants something. Any email with a…

How to respond to negative PR

Some say that there is no such a thing as negative PR. However, companies that have come under…

4 mistakes in press release of the 21st century

Press releases are still relevant, therefore, PR professionals still need to be able to write them…

10+1 up-to-date advices for a sucessful press release

Most reporters today use social media as their sources. According to a survey conducted in June…

The latest trends in PR

Bloggers have shaken the world of media. Consumers are skeptical and demanding and push companies to…

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