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Why startups fail: Marketing is getting it wrong (2/2)

The previous article explained why marketers should become more involved in product development. Now…

Unlocking growth: The strategy of learning fast

Growth hacking is strategically used throughout the customer journey. It aims at rapid growth over…

Communicate clearly: Roadblocks to avoid

Have you ever wondered which common patterns block us from having truly fulfilling relationships?

Change behavior with gamification (1/2)

Gamification is not a one-time solution merely for addressing short-term challenges. In reality,…

Design thinking: Approaches the best leaders adopt (1/2)

Given all the disruptive forces existing today, change can sometimes seem overwhelming. What can…

Acquisitions: Beware of excessive positivity (2/2)

The previous article described how everything might look fine at the beginning of an acquisition but…

Multinational companies: Spanning boundaries, connecting people (2/2)

The previous article described how shared systems and communication technologies are useful but we…

Multinational companies: Spanning boundaries, connecting people (1/2)

One of the most important objectives of managers in international companies is to bridge across all…

A new digital world is here (2/2): How games can help business

The previous article described how our current paradigm in terms of value being distributed through…

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