Články z oblasti vzdělávání a poradenství

Business on social media: how not to waste time and money

Social media must be seen as a serious platform for your business, simply because that is the way…

Influencers rule today's marketing

Personalities on social media have considerable influence on their audience. They are followed on a…

3 steps for better cybersecurity (2/2): What follows the initial discussion

The previous article explained how, if you want to take cybersecurity seriously, the first step is a…

3 steps for better cybersecurity (1/2): Board directors are responsible

According to estimates offered by various studies, 70-90% of organisations globally lack sufficient…

How to frame digitization: Mindsets are important

All companies will soon be engaged in digitization in some way. While Uber and Amazon are famous…

Achieving brand loyalty in banking: AI helps

With more and more structured and unstructured data and new technologies, substantial usage of…

AI: already delivering real value to energy sector companies

Even today, artificial intelligence is being used to obtain real-life and long-term…

Influencers: without them, you are losing money

Marketing based on influential Internet users - influencers - works. It can also significantly…

4 drivers of transformation (2/3): Budgets and manufacturing

Digital analytics are the new enabler of productivity boosts. Changes will be accelerated and more…

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