Companies cutting marketing budgets: a good decision?
The years 2020 and 2021 have brought unexpected and unprecedented changes in terms of consumption, business and sales. Measures taken due to the Covid-19 pandemic, such as lockdown, and reduced…
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The years 2020 and 2021 have brought unexpected and unprecedented changes in terms of consumption, business and sales. Measures taken due to the Covid-19 pandemic, such as lockdown, and reduced…
If you want to vote for a political candidate, you need to be convinced that you can trust him. Your potential customers need to trust you and your brand alike. Learn what lessons political marketing…
Getting customers to see your solution as the best on the market is challenging in a highly competitive environment. Learn how to communicate the value and character of your brand. This is the only…
Retailers will need to work together to respond to the protracted shifts in consumer behavior caused by the pandemic.
In a previous article, we talked about a few simple tips on how to strengthen your teamwork. In this article, we will focus on tools that can help you achieve your goal.
If you work in a social networking team, you probably know how difficult it can be to keep everyone in the loop. It's even harder if you work remotely. So how do you get everything under control to…
How can you create social media posts that bring content clicks and, of course, profits? This will be the focus of today's article.
Do you feel that most strategies in online marketing, full of available data, are based on achieving something "more"? However, the real added value may be something completely different.
LinkedIn is the latest latest social platform that has introduced a popular format for sharing current news called "Stories". This new function is already available in the Czech Republic, but only for…
Nowadays, you can hardly do without social networks. While every type of product doesn't require daily activity on a particular network, you should at least be there to watch your brand awareness…
Many business managers assume that they really know the target group they are trying to communicate with. However, this image is often not correct and is reflected in the ineffectiveness of specific…
Focus on performance marketing strategies that work.
Uncertainty reigns everywhere this year. Even organizations that are still strong and successful today must prepare to adapt their approach at the strategic level to succeed in 2021.
Your reputation is affected by many factors, including primary marketing channels such as social networking and email. Here are some tips to help you build a positive reputation for your brand.
When you try to understand consumers, sometimes you feel like you need a crystal ball. They say they want one thing, but in the end they choose something completely different ...