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Your query "Sales and marketing" has returned 246 articles.

Are you lost "inside the box"?

26.3.2021 

The expression "think outside the box" essentially means looking at things differently and innovatively. But if you are unable to meet even the most basic expected values in your line of business, you…

Where to start when you want to create your own website (1/5)

19.8.2020 

Creating a website for yourself or your start-up business involves a number of steps. Here we offer a series of articles containing quick tips and questions that will help you with planning,…

The Rashomon effect and how to overcome it

10.6.2020 

Dealing with a crisis requires being creative, as well as the ability to make quick decisions and act. Crises are not a time for consensus management. Yet the more facts you have or try to obtain…

Gather more actionable feedback from your customers

21.4.2020 

The more you know about the wants and needs of your target audience, the more you can do in order to achieve higher sales.

A clear route to starting your business

14.4.2020 

In order to save you some brain capacity, here is a short guide on how to start a business. Anyone looking to set up a business will need to go through each of the stages described below.

Achieve the maximum with your B2B newsletters

26.3.2020 

The key is to provide value in your newsletters. But how do you craft a newsletter that people will want to read, not skip nor delete?

Managing creativity (1/2): How top museums prepare their permanent exhibitions

25.2.2020 

Creative freedom and financial viability are not easy to achieve. However, some top museums know how to do it. Elite museums juxtapose works of some of the most famous artists with lesser-known ones.

E-commerce in 2020: What to expect?

15.1.2020 

Since online sales will grow, we should be interested in the trends we are likely to see during the forthcoming year.

Influencer marketing: how to get started

27.12.2019 

Influencer marketing is a tool that can help you grow. However, it is still something of a new discipline, which is why a brief guide may come in handy.

Content marketing: why is it so powerful?

10.12.2019 

If you want your business to succeed, start as soon as possible to create engaging, inspiring and high-quality content. This is what you need to form the core of your marketing activities.

Do your employees promote your company on social media?

6.12.2019 

Do you know what Dell, MasterCard and Starbucks, as well as some universities, are doing on social media?

Conduct research in order to have outstanding content

3.12.2019 

Particularly in the B2B sphere, original research should form the basis of your marketing activities.

Collaboration with influencers: the basics

27.11.2019 

Are you thinking about tapping into influencer marketing? In order to ensure the collaboration is effective for building and promoting your brand, you should follow certain recommendations.

Breathe new life into old content

7.11.2019 

In order to maximise the effect of your blog posts (either on the company blog or your personal page), check out the following useful tips on how to recycle content.

How to use content marketing the right way

2.10.2019 

Content creation requires patience, time and dedication. But if you succeed in creating engaging content, it can elevate your brand to new heights.

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