Companies cutting marketing budgets: a good decision?
The years 2020 and 2021 have brought unexpected and unprecedented changes in terms of consumption, business and sales. Measures taken due to the Covid-19 pandemic, such as lockdown, and reduced…
Your query "Top management" has returned 46 articles.
The years 2020 and 2021 have brought unexpected and unprecedented changes in terms of consumption, business and sales. Measures taken due to the Covid-19 pandemic, such as lockdown, and reduced…
In recent years, agility has been driven by the demands of a rapidly changing consumer environment. It has gone beyond software development and now covers customer relations and product development in…
In recent months, due to the pandemic, we have had the opportunity to experience gradually the transition to a "new normal". But what defines it and what awaits us this year and probably the years to…
In recent months, due to the pandemic, we have had the opportunity to experience gradually the transition to a "new normal". But what defines it and what awaits us this year and probably the years to…
Narcissists in leading positions may initially seem like great leaders whose self-confidence and self-promotion ability can act as an excellent point of reference, especially if the company is in…
The scale and pace of change triggered by the Covid-19 pandemic is unparalleled in modern history. How companies perform depends, at least in part, on their board of directors - the highest decision-…
The dismissal of long-term executives may seem like a natural first step for a new CEO, but it could turn against them in difficult times.
Entrepreneurs are aware of the importance of speaking the customer's language. However, they often use jargon the average consumer may not understand. Getting rid of business slang and overused…
Through their business, each leader tells the story of the world they wish to see. Powerful stories may be used as beacons to attract most suitable customers and create a stronger bond with the brand.
If your team is working remotely, you need to adapt your managerial approach to the new conditions. But it's not just about leading people. Start with these four strategies to guide you in your…
Almost every organisation faces enormous strategic challenges, often with the need to transform its goals, identity, strategy, business model or structure. But most of these efforts are failing. Why?
The COVID-19 global pandemic has accelerated the need for companies to be agile, regardless of whether they are prepared for it. Enormous numbers of people now work from home, forcing companies to…
If you fall sick or are otherwise unable to work, who will keep your business running? Prepare your business for unforeseen circumstances that may arise.
Let's take fictional Company A as an example. When a pandemic occurred, fear spread to the highest echelons. For years, management had been repurchasing shares to improve financial performance and…
As the world prepares for an uncertain future with coronavirus, it is a good idea to pinpoint one of the most common military terms, "VUCA", which stands for volatility, uncertainty, complexity and…