Manager – management news

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Is your business really customer-focused?

When you are in a field with more than one supplier, the only thing that can differentiate you from the competition is excellent customer experience. However,…

Study: The impact of company names on their economic results

Can a company's name affect its economic performance? This was the question…

Digital reinvention of your business (2/2): Digital transformation

The previous article described how you might approach changing the business…

Start-ups that make it: Two French stories

Here are some valuable reflections articulated by two founders of two…

Digital reinvention of your business (1/2): What consultants advise

In order successfully to change your company into a digital one, you need…

Business online: Responsive website design

For a website to be considered responsive, it must look and work the same…

Understand your customers: ask the right questions in customer surveys

Anyone who is interested in what customers think should know how to prepare…

Why startups fail: Marketing is getting it wrong (2/2)

The previous article explained why marketers should become more involved in…

Why startups fail: Marketing is getting it wrong (1/2)

Poor application of the obligatory four Ps is often lethal for a startup.…

Getting agile: digital innovators competing with banks

The strength of the agile approach is that it is iterative and…

Innovations and their origins

Most innovations happen when someone attempts to find a quick fix to a…

Gender stereotypes (2/2): Brilliance is not enough

The previous article described how women are no less able at negotiating…

A more successful app than Uber

Recently, Uber decided to leave the Southeast Asian market. Yet in…

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