Much has been written about partnership between marketing and sales. Most companies will eventually learn how these two functions in the company can be effectively combined. In addition, the latest automated systems (especially in online marketing) can transmit information to the sales department at precisely the moment when a viewer becomes a person ready to buy.
The most advanced B2B organizations are slowly shifting to a model of integration of marketing and sales. The merger has never been more needed than now: Automated marketing systems permanently require new meaningful content in real time, including rapid feedback, and it requires a lot of work. Marketing and sales must integrate their efforts so that everything works like a perfectly oiled machine. The processes are so fast that working "side-by-side" is not enough.
The most advanced B2B organizations are slowly shifting to a model of integration of marketing and sales. The merger has never been more needed than now: Automated marketing systems permanently require new meaningful content in real time, including rapid feedback, and it requires a lot of work. Marketing and sales must integrate their efforts so that everything works like a perfectly oiled machine. The processes are so fast that working "side-by-side" is not enough.
The integration means managing new functions in real time. There are new contacts and a need to evaluate their behavior and suitability for further tracking. Sales people must identify response to campaigns and recognize that a potential client was gained based on the campaign. Is the only way to use the full potential of automated marketing effectively.
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