Sales campaign is a part of a marketing strategy. Its task is to gain new leads and turn them into customers. Campaigns are time limited and this is precisely their charm - thanks to the time constraints both - customers and sales staff - are more motivated.
The first step is to determine the campaign's objectives. The next step is the determination of campaign parameters - its budget, what exactly will be offered, means of communication, the parameters of special offers, and bonuses for staff.
The campaign target should be set as an interval, for example, 5 to 8 thousand product units, where 5,000 is your main goal, 8000 is the ideal scenario. The expected profits help you derive how much you can spend on this campaign, and how long you need to sell that quantity. Remember however, that the special offers will reduce margins, and thus profits. In some cases, however, a loss may be acceptable. Maybe you need to get completely new customers. An excellent example of this is banking products. A new account promises free gifts. However, the bank expects that over time customers will use its other products, such as a credit card with their bank account.
Once you define all parameters, it's time to motivate employees. Without their cooperation, even the best campaign will fail. Most sales people are motivated by specific financial rewards. If it is a new product, you can offer a double commission. Competition for the best salesman also prove successful. If you are running out of your budget, think of non-financial compensation. Just ask your employees what will motivate them in connection with the campaign to perform better.
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