Facebook is the ideal networking platform. It may be interesting especially for small businesses because it does not involve high initial costs. Unfortunately, we rarely see on Facebook any successful small business. Let's look at what to do to make a presentation on Facebook fruitful and what to avoid.
First think about what you want to achieve through Facebook. Who are you going to target, how much money and time do you want to invest here?
You can then use the following tips to make your presentation a success:
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Make it simple. Above all, remember that customers need to find you easily. Place the Facebook button in a well-visible place on your website so that users are likely to find it quickly. In addition, do not forget the tools that Facebook offers. The “like” button is not enough, include sharing options and a “subscribe” button if you intend to send regular information etc.
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Facebook plugins. Many of them can be useful. For example, "visible-to-connection" to offer coupons and samples of new products only to those who are connected to your page. That is a good way to get more people “like” your page.
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Reward your fans. First and foremost, you must get some fans. But if you want them to spend more time here, you need to offer something extra. You can provide special offers only for Facebook fans (or for those who have ordered regular notification of new articles via "subscribe"). If the offers are interesting, fans will share them.
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Offline promotions of the Facebook page. Promotion on Facebook will only work with a sufficient number of fans. Using offline tools to notify existing customers and encourage them to become fans.
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Avoid direct selling. This is perhaps the biggest mistake. Facebook is a tool for recommendations (WOM). Direct selling usually discourages fans.
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Avoid posting uninteresting content. Periodically add information, but remember for whom and where you are posting. Only interesting information will keep your fans interested and encourage them to share your content. Likewise, beware of repeating what you've said earlier.
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Avoid violating Facebook´s terms and conditions. Make sure you understand the mechanisms of how Facebook works. If you violate the terms, the site will be classified as unsuitable, and all your efforts will be waisted.
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