Guaranteed advice comes from experts, most theorists. In the event of a sale but it may mean that you raise an impossible goal.
Advice 1: A good sales person can sell anything.
It depends on whether it is a small business discussed with the end customer, or a large order (B2B). In the first case, the seller "NACE" really almost anything. In the latter case, however, must listen and offer solutions to the problem.
Advice 2: Aim high in the hierarchy.
This is a very misleading recommendation. Meeting with the CEO of the company will certainly not ensure that you close a deal. According to surveys, the most effective tactic seems to be dealing with people at levels where there are problems you can solve. When you reach their support, only then it is advisable to aim higher.
Advice 3: More calls, more orders.
For cheaper goods, this advice generally applies. For more expensive or complex products, the opposite is true: It pays to invest more time in obtaining information about those who you are planning to call.
Advice 4: Ask open questions.
Research suggests that this advice is not true. Open questions lead to open answers. Hoewever, 60% of closed questions in business negotiations lead to more than one-word answers, ie. closed question do not harm the negotiations. In addition, closed questions lead to more specific answers, which are necessary to close the sale.
Advice 5: You won't get a second chance to make the first impression.
Again, this applies in small sales where one person decides. In complex selling, people rather take into account if you can really solve their problems. Besides, there are more people in the decision-making process.
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