How to use Pinterest to support PR

Ragan's PR Daily presents several tips on how to use Pinterest to effectively support your PR.

  1. Think with your eyes. This social media is full of images. If you cannot visualize your message, then it may be better to skip Pinterest.
  2. Keep a balance between promoting yourself and support others.
  3. Provide picture / photo stories of your customers.
  4. Pin interesting things from your industry and ask others to add things to your board.
  5. Think about events at which your company participated - for example, public presentations, conferences, etc. Older photos can be useful even today.
  6. Pin videos. Most people do not even know that this is possible on Pinterest.
  7. Add the "pin it" button on different parts of your website.
  8. Share articles, stories and posts from your blog.
  9. Ask employees to create their own boards. They can focus on their hobbies, skills, but also their family if they want.
  10. Share blogs and websites that you like. That way you support the whole sector.
  11. Share best practice. Implement it in your business sector.
  12. Present articles from important reporters. They will notice where their readers came from and it will become easier to establish relationship with them.
  13. Use fairs and conferences.
  14. Optimize descriptions of your posts for search engines. A photo labeled: "This is really cool!" is unlikely to be searched for. And you do want your posts to be found.
  15. Make sure that the embedded hyperlinks work. There is nothing worse than when you click on an image to buy something and learn that the URL was not found.
  16. Measure results and gradually find out what works.

 

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Article source Ragan's PR Daily - news, advice, and opinions on the public relations, marketing, social media, and media worlds
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