Since the launch of iPhone in early 2007, the smart phone coverage is growing rapidly across all demographic groups, and further growth is still expected.
Although web presence is still essential in marketing, it is necessary to focus on mobile customers both, in B2C and B2B. Innovative tools to attract, entertain and encourage customers, move from social marketing to mobile devices. All this is gradually becoming part of an integrated marketing plan.
Recent studies show that the best companies in the B2B receive 17% of contacts through social media. The number of success stories here as well as in mobile marketing is still growing. Therefore, even B2B starts to be keen on these communication channels.
The statistics from Mobile Marketer are also worth mentioning, where you can clearly see the effectiveness of mobile marketing:
- 70% of search results via mobile devices leads to an action within one hour;
- 90% of mobile search results lead to any action, over half lead to purchase;
- 74% of smartphone users use the phone when making buying decisions.
On the other hand, some research indicates that, for example, in Great Britain, 88% of mobile phone users ignore mobile advertising altogether.
We can be certain that mobile marketing will grow and will continue to improve. Therefore, wise B2B marketers should stay alert and follow the latest developments in this area to continue to supply customers with the best possible solutions by means that are in demand.
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