Summer recommendations for PR pros

Everyone has heard of spring cleaning or New Year resolutions. But in the course of a PR year, it is rarely time to stop, organize your thoughts and plan. The summer vacation period suits the best for this sort of activities. PR Daily offers the following guidelines:

  1. Sort your contacts. Update your contact lists and delete duplicate entries.
  2. Renew membership in professional organizations. It is a way of self-education as well as valuable sources of information.
  3. Update your medalists. Maybe your secretary occasionally does it, but try to look at them yourself. I'm sure you'll find that some contacts or new media are missing.
  4. Plan. Most PR professionals are accustomed to thirty-to ninety-day plans. Try an annual perspective and set your goals, strategies and tactics as you were once taught.
  5. Take a look at the crisis plan. Make sure it is up-to-date and that it contains all the potential risks that threaten the organization now.

Surely you have a lot of work now that your colleagues are on vacation. But if you take the time to conduct the above activities, you will be more effective next year. And remember - summer is over before you know it, and then you have no time to stop at all.

 

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Article source Ragan's PR Daily - news, advice, and opinions on the public relations, marketing, social media, and media worlds
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