Everyone has heard of spring cleaning or New Year resolutions. But in the course of a PR year, it is rarely time to stop, organize your thoughts and plan. The summer vacation period suits the best for this sort of activities. PR Daily offers the following guidelines:
- Sort your contacts. Update your contact lists and delete duplicate entries.
- Renew membership in professional organizations. It is a way of self-education as well as valuable sources of information.
- Update your medalists. Maybe your secretary occasionally does it, but try to look at them yourself. I'm sure you'll find that some contacts or new media are missing.
- Plan. Most PR professionals are accustomed to thirty-to ninety-day plans. Try an annual perspective and set your goals, strategies and tactics as you were once taught.
- Take a look at the crisis plan. Make sure it is up-to-date and that it contains all the potential risks that threaten the organization now.
Surely you have a lot of work now that your colleagues are on vacation. But if you take the time to conduct the above activities, you will be more effective next year. And remember - summer is over before you know it, and then you have no time to stop at all.
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