A landing page is one of the means to convert leads into customers. They had clicked on the link located somewhere else with a certain set of expectations, and they ended up on your landing page.
If done right, a good landing page will help customers make buying decision, and then helps them through a simple buying process.
Look at the following 5 tips to help make your landing page really effective:
- Marketing message and call to action must go hand in hand with what you have said on the page with the link. Therefore, do not promise anything that you cannot or you don't want to do on the landing page. A potential customer should have the right expectations, only then you can reach his conversion.
- A simple, clear design. Landing page should go straight to the point and minimize any disruptive elements. Less content leads to higher conversion. Use action words urging visitors to act. Use a uniform color and font size.
- Use images carefully. They are very efficient, because they provide visual presentation of the product. At the same time, they must be placed just so that they won't distract from the intention to buy. Images should not be too complex or too large, but should be in a good resolution. Remember that captions will improve your SEO.
- Enable sharing on social media. Due to the possibility to share landing page on various social media you are also likely to increase your credibility. In addition, frequent sharing can improve your ranking on search engines.
- Test, test and test. Test your landing page before publishing and then be aware of the fact that you will constantly need to make amendments.
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