It seems that the Facebook posts timing is the key to higher ROI. A Buddy Media study “Strategies for Effective Wall Posts: A Timeline Analysis,” demonstrated that the time of posting has a great influence on the response of readers. See bellow some interesting observations from this analysis.
- Weekends are best. Brands improved their number of likes, comments and shares on Saturdays and Sundays by 14.5%.
- The worst day for posting is Wednesday.
- Companies mostly post at wrong times - most of them post on Wednesdays.
- Some sectors show different results. Mondays are the most successful day for retail brands. Fashion and closing are favored by fans on Thursdays.
- The best time to post is between 8 a.m. and 7 p.m.. Then a quiet period starts. It seems, therefore, that people spent time on social media especially during working hours.
- More than 2 posts per day lead to less interaction with the audience.
- Top posts are only up to 80 characters long, even better score photographs.
- Asking a question presents the greatest chance to interact with fans.
- If you insert a link, it should be clear where the reader will be taken.
- Posts with a call to action are 3.3 times more likely to get a response than posts without such call.
- Smiling emoticons are twice as popular by audience than other emoticons. Generally, however, all posts with emoticons get 52% more reader interaction than posts without them.
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