When is the best time to engage Facebook fans?

It seems that the Facebook posts timing is the key to higher ROI. A Buddy Media study “Strategies for Effective Wall Posts: A Timeline Analysis,” demonstrated that the time of posting has a great influence on the response of readers. See bellow some interesting observations from this analysis.

  • Weekends are best. Brands improved their number of likes, comments and shares on Saturdays and Sundays by 14.5%.
  • The worst day for posting is Wednesday.
  • Companies mostly post at wrong times - most of them post on Wednesdays.
  • Some sectors show different results. Mondays are the most successful day for retail brands. Fashion and closing are favored by fans on Thursdays.
  • The best time to post is between 8 a.m. and 7 p.m.. Then a quiet period starts. It seems, therefore, that people spent time on social media especially during working hours.
  • More than 2 posts per day lead to less interaction with the audience.
  • Top posts are only up to 80 characters long, even better score photographs.
  • Asking a question presents the greatest chance to interact with fans.
  • If you insert a link, it should be clear where the reader will be taken.
  • Posts with a call to action are 3.3 times more likely to get a response than posts without such call.
  • Smiling emoticons are twice as popular by audience than other emoticons. Generally, however, all posts with emoticons get 52% more reader interaction than posts without them.

 

-th-

Article source Social Media Today - a U.S. website focused on social media
Read more articles from Social Media Today