Every minute 48 hours of video material is uploaded on YouTube. It is, therefore, not surprising that it has become the second most popular search engine after Google. All videos are also linked to search results of Google, that is why good quality SEO in videos is a condition of their success.
What can PR do to streamline SEO for videos on YouTube?
- Optimize video titles. The title is the most important criterion for the position in search results. Use Google's keyword and try to include a popular phrase in the title of the spot.
- Pay attention to the video description. You have 5000 characters for the description, so use it well. Do not forget to add a link to your website (and preferably to the part where the content is directly related to the video).
- Always include a call to action. Ideally, at the end of the video description, put a call to promote a product or service, or at least an impulse to visit your website.
- Use at least six tags from YouTube. These are tags only available on YouTube, according to which videos are categorized. YouTube keyword tool can help.
- Select the correct category. YouTube allows video search by categories, so pay attention to the selection.
- Add video to an appropriate playlist. If you are creating your own playlist, make sure to insert the appropriate words suitable for search.
- Use different tactics for promoting your videos. In addition to paid forms of support, there are also free options. Share videos on your social media, profiles, on a blog or in your newsletter. In addition, you can incorporate the video on your website in the related section.
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