The holiday period proves the best in B2C, if your customer service really works well. It is the best if you test it yourself before they the clients do. BusinessBrief advises how to do it.
- Try calling your own customer service line. Do you quickly reach a real person? Does the call meet your expectations, if you were a customer? Are all dial selection options justified? Was the person on the line nice and friendly?
- Do the same after hours and leave a message. How quickly are you called back?
- Fill out the online contact form. Observe how quickly you will get an automated e-mail reply and how long till you are contacted by the customer service worker. How long did it take? How did you feel from the reply?
- Include yourself on the mailing list of your business. How fast do you receive important messages? Are they in your mailbox, or do they end up in the spam filter?
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