"I already have something like that," or "we are talking to someone about this product" are the most common sales objections especially during cold calling. If you do not have something totally revolutionary, it's a trivial objection, because everyone really already has something similar. This is a way to stop talking to your.
How to deal with a similar objection? Never let it turn up!
First, you must define the uniqueness of your sales proposal. At the beginning of the call, you must clearly show that you offer something unique. This will prevent a similar objection.
It may also happen that this objection is used by someone who wants you not to bother the decision maker. Then the best solution is just to hang up and try to get directly to the person who decides about such purchase. If a decision maker uses this objection, it means that you have not demonstrated a sufficient uniqueness of your proposal. Then take a step back and start asking questions. Listen well and try to find any sign of dissatisfaction with the product that your potential customer now uses. Then build on this information.
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