The potential of e-mail marketing is huge and 65% marketers say that they plan to make more use of e-mail newsletters. Anyway, e-mail is still the best means to deliver a message to a group of interested persons such as existing or potential customers.
When preparing an e-mail newsletter, it is necessary to follow the rules, to ensure that it does not end up in the trash or spam. The most important rules are the following:
1. Relevance. There is nothing worse than an e-mail not related to your business. Write to the point.
2. Brevity and clarity. An e-mail should have a clear heading. Do not force readers to seek out why you write to them and what you offer. A novel with ten pictures usually ends up in the trash.
3. Usefulness. Talk about readers instead of talking about yourself. For it is their needs, their desires and their fears, what matters. You write them because you understand them.
4. Semantics. Use the best practices in HTML. For, there is nothing to harm CTR as much as poor formatting.
5. Decency. No one likes spams. By giving you his/her e-mail address and time the customer shows his trust. Try not to overwhelm him/her by emails. When you write fewer e-mails, you increase your chances that someone will actually read them.
Each company is unique and has its own qualities that set it apart from the competition. It should really use them to create such e-mail newsletters that readers will look forward to each month.
-th-