Throughout the world, there are 2.4 billion Internet users and the number continues to grow. The latest study by Mary Meeker and Liang Wu Internet Trends contains a number of interesting findings about user behavior on the Internet. What should we take from the 9 main Internet trends for marketing and PR?
- Television and Internet are the most important media. The example for America says it all: 42% of media time is devoted to television, 26% to the internet and only 6% to the press.
- People like photos. Every day, there are 500 million photos uploaded on the Internet. Brands must be able to work well with visual materials.
- Users of smartphones use them greatly. They reach for their mobile devices about 150 times a day. Adjust your communication accordingly, for example, make your website mobile friendly.
- Users literally devour videos. Every minute, 100 hours of video material is uploaded on YouTube. People love videos, so take advantage of it.
- Vine. This six-second video tool has seen a significant increase since January. Brands should learn to use them.
- Facebook is a huge medium whose influence decreases slightly. Facebook is one of the three most visited websites in the world, but the number of users over the last couple of years fell. Yet this platform is so huge that it should be used for promotion.
- Transparency is still more transparent. People on social media are so entwined that each can be considered a reporter. Therefore, brands should act honestly and transparently. Every dishonesty will spread too quickly.
- Internet habits will continue to change rapidly. Within two years, the number of internet access from cars or via television will grow significantly. There will be more ways to reach consumers in real time.
- QR codes are staying. Last year in China, the number of users of QR codes rose from 2 to 9,000,000. It is still an effective add-on to campaigns, an option to inform customers, and simply a tool at hand.
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