Do you think that a guaranteed recipe for successful marketing cannot work? Maybe, maybe not. However, the following guide by the MarketingProfs is written by a man who has achieved international success in marketing. Let us at least be inspired.
- Understand the wishes and beliefs of your audience. Enlightened marketer knows that people can only be motivated if you understand them.
- Make them feel good. Only then can they be persuaded loose suspicion and take further action. Send consistent and familiar signals so that potential customers are confident and feel safe and comfortable.
- Paint the picture for them. Effective marketing starts people's imagination, thanks to which they imagine an attractive image in connection with the product. That convinces them to take action.
- Arrange it so that it is all theirs. Marketers are actually guides. They arrange so that people feel good during the decision-making process and feet important for what they do.
- Make it easy. Even such a small thing as a too small font can distract a man in his decision. Marketers should therefore do everything they can to eliminate any interference or alternative options and support the direction that the potential customer is going.
- Get them to act. What if all was portrayed and they like to consider the purchase, but are still hesitating? Move them further. Show you continue your support and make them act.
- Show them progress. Effective marketing points out to the customer how well they decided what they got. Send them a thank you note, reward, surprise and persuade them that they did a good thing.
- Dig up the passion. Express your values and beliefs that make you move on. Get these signals across to your audience and connect them with your passions.
- Check the signals. You have to recognize when you should you show up and when it is good to go and stay in the background. This concerns for example the interaction on social media, offering discounts, etc. Encourage your customers at the right time.
- Hide your script. Carefully direct the drama, but keep your scenario hidden. If you don't, everything would lose the dramatic charm for your audience.
Enlightened marketers know that nowadays you cannot force people to do something against their will. In today's interactive world, it is better to be a guide who takes them to new places and let them experience new feelings and act in accordance with their values.
The essence of marketing, which influences the beliefs and behavior of others, is not convincing. It's about leadership. And leaders guide people to a journey where they feel comfortable and safe. On a journey that will change their lives for the better.
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