When evaluating social marketing, you need to look at all pieces together and assess how they fit together. Always combine your own, earned and paid resources to create a flawless consumer experience. So what exactly can go wrong on Facebook and how to "fix" it?
1. Lopsided strategy
Maybe you are afraid to try something new and you stay too much at your comfort zone. Or there is too much focus on tactics while forgetting the other pieces in the game. Success on Facebook actually means that
- You are acquiring new fans
- You communicate your brand to them
- Your fans interact with the brand
- The brand reaches friends of fans
- The brand sales improve.
Sometimes we concentrate too much on issues such as attracting fans and achieving their engagement and we forget everything else. The only correct solution, however, includes all the above mentioned steps. Each of them then vary depending on the industry you are in and who your clients are.
2. Little or no engagement
Number of people talking about the brand, consistent with its virálnímu range, so the engagement is so important.
3. Wrong priorities
Sometimes we focus on the main goal so much that we tend to forget the process. Ie. For example, we monitor the new likes and new fans, so we actually miss that they are not engaged. Therefore, keep in mind that the whole is greater than the sum of all parts.
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