LinkedIn is no longer used only for presentation of companies and for recruitment purposes. It has become a powerful marketing and sales tool, which was clearly confirmed in a recent study by BI Intelligence. After all - 225 million people from more than 200 countries around the world represent an attractive market opportunity. Due to the orientation mainly on professionals, LinkedIn is most interesting for B2B marketing.
These are the most effective tools you can use to reach out to potential customers on LinkedIn:
- InMail: Upon paying a membership fee, LinkedIn becomes a very handy way of approaching people: You only pay for mails for which you get a response.
- Sponsored InMail: Direct addressing, which can target a larger number of people at the same time. Your ad will be in recipient's message queue, although the original message was not sent to an individual, but to an entire group according to pre-specified criteria such as location, job title, group, gender, company size, etc.
- Various forms of advertising. Ads on LinkedIn are less obvious in comparison with other social networks. They are more targeted and seem a natural part of the user interface in context with their user profile. Often, ads are for studies or professional services. You can use CPC ads, promote a website, sponsored links, support corporate sites and more. Precise targeting is available.
A new study BI Intelligence shows besides other, a trend that salespeople who use social media for their work perform significantly better than the others.
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