SEO, ie. search engine optimization, is today in terms of marketing an absolute necessity. And yet we commonly find basic errors that substantially impair a website, resp. cause that it is not placed in the top positions, even if it contains just the content that the user is looking for. What kind of mistakes should you avoid?
- Duplicate content. Google recognizes the same or very similar content on multiple pages. Certainly both results will not appear, because it would decrease the value of the list of results to user. And beware - this also applies to individual pages within a single website, so make sure that you have not copied content to two / multiple areas of your site.
- Too many keywords in the anchor text. Links from other sites to yours play a very important role in SEO. Now, however, Google is paying attention to the link texts, which are stuffed with keywords. They suspect that it is only here to improve SEO.
- Absence of keywords in URLs. One of the easiest and most effective ways to improve the position. Still, however, neglected by many companies.The point is that a web address should also contain what is on the site. So instead of an address like www.shop.cz/category2/product1123 try www.shop.cz /smallappliances/ toasterXYZ.
- Buying links. A tactic, when you bought hyperlinks and thus soon ranked on the forefront of the results, does not work. Therefore, you had better created a high-quality shareable content.
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