Competition benchmark is a good measure of the activity and a source of good inspiration. The same may also apply to social media. There is a variety of tools to measure social media success, however, it is usually not accessible to anyone but the profile administrators. Social Media Examiner now brings a list of tools that can compare several competing profiles and in some cases even free.
Pages to Watch
The "Pages to Watch" means that in Facebook Insights section, you can add pages to track weekly trends in the number of their fans. If you are interested in why any of them increased significantly, you can visit the competitive profile and you will probably know find the reason.
Twitter Counter
Twitter Counter allows you to track the number of followers of your competitors. The first three months are free.
Comparison between multiple networks
Wildfire and Rival IQ allow you to compare the number of followers on Twitter, fans on Facebook and circles on Google+. These applications can usually be tested for free. Their advantage is the comparison of competition across different media.
What is Simply Measured?
Simply Measured allows you to create a free analysis of you profile on a social network. You will also find the engagement rate of fans, number of shares and likes, and of course the number of fans / followers / circles. In this detailed analysis, you can enter up to 10 different profiles on a single social network.
Simply Measured can analyze Facebook, Twitter, Google+, Insagram, Vine (short videos), and the same is soon to be introduced for Pinterest.
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