It is obvious that good SEO is a part of marketing of any company. However, many managers are unaware that there is no single recipe for SEO and it is not a static thing.
SEO strategy is very confidential. It must be adapted to the profile of the company, its goals and budget. In particular, small companies must carefully monitor whether their SEO brings a sufficient return on investment. It is precisely these who make common SEO mistakes in the following five areas:
- Ignoring place of business. One third of queries relates to a specific location. Small businesses often operate locally, therefore, it is the more important that they are found in their region. What helps is catalog listing by place of business, including the region between keywords of the website, and optimizing pages for mobile devices. It is often on mobile people tend to look for local services.
- Ignoring social media. Due to limited resources, small companies may decide not to be present on social media channels, or, even worse, to establish a social media profile, which, however, they do not maintain.However, the social media help SEO. They enable efficient dissemination of links to the page.
- Duplicating content on website. In order to prevent unethical SEO practices, the latest Google algorithms are particularly sensitive duplicite content. So if you think that one paragraph full of keywords can just be copied on different pages of your website, it would cause more you damage than benefit.
- No new content posting. Updates can greatly support SEO, so it is good to find a way to regularly upload new content. You can set up a blog within your page, or establish a news section, where you will write news about the company or its industry. The natural occurrence of keywords will enhance the relevance of the website for search engines.
- The perception of SEO as a one-time task. SEO is a long process. Content with the right keywords is only the first step. The following is news creation, building links to the site, and the continuous optimization of user experience. You will be rewarded by good website traffic and gaining contacts of potential customers .
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