When creating marketing outputs, a copywriter may be needed. Websites, ads, PR articles - all can utilize copy-writing skills: The art of writing persuasively while taking advantage of all market information and sales skills, using dedicated space and attracting attention quickly; that simply can not be learned overnight.
Portal Brandnewcopy.com created infographics that briefly summarizes the arguments for using the work of copywriters. Maybe they even convince you:
- Only 20% of people read more than the headline.
- To create the first impression, you have 23 seconds. The first impression decides whether you get a chance to sell.
- Copywriter can engage the reader and people around them. Such content is more shareable.
- Concise, clear, well arranged, and engaging. Can you write that way?
- Copywriters can elevate a website to become the leader in the industry.
- Good content gets noticed by search engines.
- Copywriter knows that keywords should be 2-3% of the text.
A good copywriter writes a press release which is actually used by the press. They understand their business and know the rules of content marketing. Therefore, they can save a lot of money to their clients.
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