In late January, Facebook announced that it will soon be possible to add a call to action button in page post ads. The function will also work on mobile devices. This way, Facebook apparently responds to critics who question the business impact of the use of this marketing medium.
When creating an advertising post everything will work the same. In addition, however, there will be an added call to action button that appears in the lower right corner of the ad. Facebook originally considered 5 modes: shop now, learn more, sign up, book now, or download. Using the button will not be a mandatory part of an advertising campaign.
Now it seems that Facebook has started testing the new features. When posting a new advertising campaigns, you will see whether the new button can already be used on your page. Measuring conversion will be easier than ever before.
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