Content marketing has been repeated on marketing blogs over and over again for the last 5 years. Marketers know that "somehow" it really works so they "try it" often without setting specific goals. In even worse cases, they believe that content marketing means having an electronic version of their brochures and flyers on their website.
The real benefits of content marketing are now quite well known, and now, thanks to information from QuickSprout, specific figures are also available. Let's look at the most interesting findings:
- Interesting content is one of the three main reasons why people follow businesses and brands on social media.
- Companies that have their own blog, get about 97% more leads.
- 61% of customers say they have a better feeling about the company if it has its own blog.
- 50% of customers draws information through content marketing.
How does content marketing affect ranking in search engines?
- Websites with blogs have on average 434% more indexed pages.
- Websites on the first page of search results generally contain from 2032 to 2494 words.
- Websites with interesting content get about 97% more links.
- Pages with more than 1,500 words are considerably more often retweeted or liked on Facebook.
Content marketing makes sense. But it needs a conception with long-term goals in order to succeed in the competition of 27,000,000 pieces of new content, which is created every day.
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