LinkedIn introduces the possibility of sharing knowledge and raising awareness about what you can are really good at. People will have a unique opportunity to build their professional brand, which is their name. Furthermore, LinkedIn now enables to follow contacts, which are outside users' network, as well as be followed by others.
LinkedIn members know that this network offers a number of significant people who can be followed and learned from. These people publish interesting articles with their knowledge and opinions. LinkedIn now enables this feature to all. That way the professional potential of all its users will be best utilized. Published content becomes part of user's profile: It will be shared within their network of contacts and also gets the chance to reach other users.
The marketing potential of LinkedIn professional network is still utilized only by a handful of companies. Most users are more focused on building their name in case they need to change jobs. The possibility of publishing content and being followed, however, is a very suitable tool for making contacts with potential customers.
The publishing function is so far available to 25 thousand members and will gradually be extended to other languages. If you use LinkedIn and do not have this option yet, you can request it and get it sooner. Simply fill in this form.
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