Today Facebook has introduced the possibility to significantly increase the reach of unpaid posts: If you tag a different brand or a celebrity page in your post, it will appear in the news feed of both pages. So when Management News tags HR News in its status, the post will be shown in the selected timeline of both groups of fans. This is a very simple way how companies can greatly expand their audience.
This feature was previously available only between friends. For example, when you tagged a friend on a photo, their friends also saw it, even if you don't know them at all.
The difference between the above two is in their reach. When a Facebook tags Google in its post, it does not appear on the walls of few tens of acquaintances, but it will display to hundreds of thousands of people from Google page, which has over 15 million fans.
Facebook received positive feedback from users during testing of this feature. The display algorithm will also take into account the interests and engagement with similar content in order for the post to be relevant for its users.
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