Much has been written about the importance of infographics. They enable rapid communication of information in a form that is easily understandable for people. But how to create a good infographic? What should it contain, how large should it be, is there a logo included? These questions are answered in a recent article on PR Daily.
- Topic. Infographics makes sence if the topic of information appeals to your target audience. Only then it makes sense to start looking at creative.
- Size matters. Always give the option of clicking to enlarge into a high resolution. This will make it easier to share to other media. If you need a smaller version, create an "infogram," a small attractive picture with a point of information, which can be used, for example, on Facebook or Twitter.
- Eye-catching headline. After the title, it is advisable to place a brief introductory paragraph, and possibly a few lines of the main findings.
- Branding. Infographics should be marked. However, less is usually more - if it is shared by some bloggers, they would hate to feel that they provide free advertising.
- Division of information. Several sections will help facilitate understanding.
- Self-insights. Don't leave the information without the possibility to express your experience. Add your observations in the end to confirm the relevance and quality of information provided.
- Links. Hypertext links to quality resources of information will add the credibility. Bloggers and journalists will get an opportunity to supplement information if needed. Emphasize your own research and place all sources at the bottom of the page.
- Sharing. When all is done, consider the possibility to increase the visibility of your infographics. Share it across social media and ask business partners to share the information as well. Such content will increase the value of your brand in terms of SEO, so be sure to put your own hyperlinks in the right places.
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