Every manual of a successful PR worker says you need to call reporters. But it is not so clear whether they take your call and will be willing to really listen. A typical journalist chases deadlines, and furthermore, has his own blog, tweets a number of times and often even records videos. Therefore he or she can not respond to all telephone pitches, even if they wanted to. How can you convince them to speak to you?
- Start by e-mail. If you have a good relationship with the reporter, indicate that you have a good basis for a story and ask them to spend few minutes to hear it. If you do not know them, write more and prepare them that you call if you don't hear from them. You can write several times in case they don't reply the first time to make sure they read your e-mail within their busy schedule. Attach read confirmation to your e-mails. Thus the journalist knows in advance that will call.
- Timing. If a reporter needs your information, they'll definitely find the time. If you want to call them on your own initiative, plan ahead considering their busy schedule. E-mail gives journalists time to prepare and consider whether the topic is worth processing. After that it is okay to use the phone, but stay patient.
- Media relations. First success may be a long-distance run. Try to become a source of quality information for journalists. You will get their respect and strengthen your chance of your calls being answered in the future.
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