The goal of marketers is to advance communication so far that the audience become customers. This is usually done with a mix of text and graphics. Taking too much of one component can damage all communication. Adding video also addresses those who receive information visually, but they also hear it.The viewer watching the video retains up to 95% of the information provided. In texts, this is only 10%.
According to a survey conducted by Insivia, video was the fastest growing advertising format in 2012. Every day 100 million Internet users watch online videos.
Below we review the most interesting reasons why online video marketing communication pays:
- Companies using video in online communication agree that the introduction of video increased conversion of their campaigns. For small companies and start-ups, it was 40%.
- After the introduction of videos to get the contacts, willingness to provide e-mail address increased by 67%.
- Video gives a sense of live communication. People react to it (I like it, comment, share) 10 times more than other forms of content.
- Online video revive communication on social networks. According PowToon, activity on social networks in small firms increased after the introduction of videos by about 60-70%. In addition, the time spent on the site increased by 50%.
- Person watching a video retains 95% of information compared to 10% when reading text.
- Fortune 500 companies agree that engagement of existing customers increased by 75% if they were approached in the form of videos.
The best-known video formats are manuals and advertising. The greatest success, however, will be seen in original videos, so do not stick to established patterns and try to invent something new. An interesting video will stay in customer's mind for a long time.
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