Men are from Mars and women are from Venus. Is this also applicable on social media? If you should effectively reach customers on the Internet, it is good to understand their behavior. A study of FinancesOnline.com showed that the sex of your target group significantly affects the response to social media activities. In one, however, men and women absolutely agree: They enjoy advertising on social networks, if it is funny, or it involves celebrity recommendations.
Let's look at some interesting conclusions from an infographic made by FinancesOnline.com:
- Men prefer to use social media for business, or for dating, while women have long-term relationships, share information and entertain.
- Men prefer fast access to information and deals, while women prefer to first get to know the brand.
- 71% of women follow a page to get deals. For men, it is only 18%.
- Men rather than women use QR codes or scan coupons.
- Women more often ignore ads on social networks, and the same applies to mobile advertising.
- Men prefer ads with the motive of sport, action, sexual themes, while women respond well to sentimental themes, kids, pets and family. Both sexes enjoy entertaining advertising and celebrity recommendations.
- In mobile technologies, men prefer video, news and GPS. Women share information, play games and use the camera.
Does this study confirm your experience with the behavior of fans on social media?
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