A good PR strategy undoubtedly helps good SEO: not only it makes you visible, you also get a wide range of back links that support the website ranking on the top positions of search engines.
In preparing the PR strategy, consider the following six things that have the biggest impact on SEO:
- Backlinks to a website. If they lead from quality sources, Google still values them highly. It is important tthat links come from a page which is itself well-positioned and ideally covers the same field of business.
- Outreach strategy. If you reach 10 sites a day where your content can be easily applied, surely somewhere you succeed. It's simple math.
- Research. If you want to approach a good quality website, look for the same keywords (ie in the same industry). You can also see how that web ranks on search engines. Accordingly, you consider whether it is worth it to reach.
- Quality content. From the above paragraphs it is obvious that you have to offer really good and well written content. It should be unique in terms of Google. Always focus on the question of whether people will be interested to share the text on social media. If not, don't even start writing.
- Contacts. If you have contacts in the field, use them for your PR. Ask them if you can publish an article on their website. Typically, such an offer is welcome.
- Tracking. In an Excel table, track your efforts: Write who you contacted and what the result was. Watch what type of content mostly succeeded and in which media. At the same time, constantly monitor your position on the search engines and on Google Analytics to make sure that your work brings the desired results.
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