Many salespeople and companies still use the same behaviour patterns as everyone else when communicating with clients. But generally accepted concepts, such as focusing on customers and their satisfaction, are not enough. If you want to be the best, you have to gain a customer´s confidence, loyalty and strengthen the working relationship. Probably the most important aspect is the partnership with a client, the importance of which is mentioned by topsalesworld.com.
It is not just about re-wording the principle of sales and service. It is a move from transactional customer satisfaction to strong and lasting loyalty. A good business partnership is like a proper relationship: you both have to agree on a plan, which should reflect the nature and needs of all involved. A push to increasing sales and market share often diverts the attention of businesspeople from current clients to new ones. If you want to achieve long-term success, however, you have to support and develop long-term partnerships with your best clients.
Invest in existing clients
Do you work hard but your results do not seem to reflect your efforts? You are probably investing more money in expansion of sales instead of current clients. So it's time to change tactics. There is no quick way to a loyal customer; you have to be patient. First, convert a prospect into a satisfied customer; then you can convert the satisfied customer into a client who will be (nearly) your devoted fan. It doesn´t matter whether you are a door-to-door rep selling cookware or an experienced businessperson. Creating a solid basis for your business through existing customers is the best way to increase revenue.
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