In the world of marketing today, it is mobile and social communication that win the most attention. E-mail communication is losing its influence. But e-mail marketing is still one of the best tools to deliver results and a return on investment. Efficient e-mail marketing will help you increase sales and improve customer loyalty. Allbusiness.com brought a few tips on how to make the most of your e-mail marketing strategy.
1) Make sure addressees will open your e-mails
Take a close look at your web analytics and learn as much as possible about your demographics and the behavior of customers. Find out who is your audience, what ages are they, where they live, how they use your site and what content is the most important to them. Use this data to create a campaign. The Subject line of e-mail is very important. It determines whether it will be opened or not.
Identify the main points which your addressees have in common. Adjust the content of your e-mails to this information. Content of an e-mail should be valuable and helpful so people will read it and share it.
2) Network of subscribers
It´s not enough to just make compelling content. You have to share it with somebody. So make a contact network. The easiest way is to display your e-mail on your website so potential clients can register.
But it is not the only way to convince a potential customer to share his e-mail. Each time there is something new on your web site, share it across social media. Have links to your website on other sites where your client base is likely to visit. The more, the better. Every person who clicks on a link is a potential e-mail subscriber.
3) Something extra
Customers know that their e-mail addresses are valuable to you. So offer them more for their subscripting and motivate them. You can offer exclusive access to content or a discount on their next order. You will increase the changes of getting more subscribers.
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