Do you want to make your campaign content go viral? Server Inc.com published a few tips how to do it.
1) Define specific goals
This is essential advice for any marketing campaign. Decide exactly what results you hope to achieve and set indicators of performance which can be measured
2) Take the time to understand your audience
For example, men and women respond to marketing content differently. Men react with more joy and women more emotionally. Of course, target groups are much more diverse. The key to catching your audience attention is to know what they consider important and what acts on their emotions. By activating the emotions of your target audience, chances are your content is more likely to be shared.
3) Learn what makes people share
According to The New York Times study you need valuable and entertaining content. Define yourself to others, make and nourish relationships and create self-fulfillment. Content which is most likely to go viral is that which acts on emotions. Try to surprise, excite or astonish.
4) Experiment with different ideas
Think of various ideas. Then test your ideas with questions like: Does this present new information? Or old information in a novel way? Will people quickly figure out what it is about? Will it resonate with my target audience? If it succeeds, will it accomplish goals I defined at the start?
5) Interesting content
Visual content is easy to understand, so it is an easier way to go viral. Do not forget that content should be easy to share around various platforms. Images have this advantage over long narratives. Audiences can get bored with video, so it should contain dramatic or surprising moments. Take time to make a title. Effective titles are those which make audience want to know more.
An example of a successful recent viral campaign is the "Bucket Challenge". You can read more about it our previous article entitled 6 tips you can learn from the "Ice Bucket Challenge".
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