The creation of regular content on social sites may be exhausting and, as time goes by, short on ideas. One excellent way to create content on social sites is to leave it to your customers. A message about your product will easily spread among people who may be interested in your offer. Below you can read about four advantages of user-generated content as described by prdaily.com.
1) Influence of regular people
Find a way to encourage your fans to create content and do not hide the fact that it is a customer creation. In a study by Harris Interactive, more than 2 000 people were asked what influences them when buying online. The most popular answer was friends and family. These people have more influence than the power of the brand. User-generated content is very close to these opinions as it is authentic and not produced by an anonymous company. Moreover, it uses real-life experiences.
2) Various possibilities
User-generated content is not just about fans taking photo of themselves and their favourite products. It can involve videos, references, reviews, tweets or tips for using. Such content will enrich the perception of your brand. In addition, you can use it across various channels, such as adverts, social media networks, your websites or in a catalogue instead of an impersonal presentation of your product.
3) Valuable information
User-generated content is appreciated especially by young people who use mobile device to look for products and reviews. The chances of your content being spread are high. Thanks to this method you can gain valuable data about your customers which you can use when formulating your business tactics; you will also find out how much your product evokes feelings in your customers. Customers can help you to gather ideas, as well as showing new trends and priorities among people.
4) Encourage your customers to share content
Your customers and fans may be incredibly creative, but you have to lead them to create and share. A visual campaign in collaboration with your enthusiastic customers will help you to sell and gain new clients.
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