When you prepare a direct mail marketing campaign, the most important thing is to know what works best for you then you will spend your money most effectively. Before you start, make sure that your will be able to track the results of your emails. You need to find out what your potential customers react to and what makes them want to buy or at least sign-up. Thanks to this information you can focus on things that work and avoid wasting money. Moreover, you can test different types of messaging. How to track your e-mails was described by Targetmarketingmag.com.
Unique landing pages
When creating QR codes, make a unique landing page for every campaign. That way you can easily track who is visiting your landing pages and their response. Do the same with web pages - every campaign should have unique landing page.
Answer with codes
If you work with coupons and vouchers, add codes to them, then you can easily track the responses. For every campaign have a separate phone number. If this is not possible, input a code into the mail and ask people to use it when placing the order. Lots of people prefer text messages, so use the same tactic. Have a unique phone number for every campaign or ask customers to type the code when ordering. The easiest way to track responses to direct mail is to require the recipient to answer through the e-mail. You can offer incentives such as discounts or other special offers.
Effective direct mail marketing can work only if you know what works for your company. Other people's knowledge in this case is useless.
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