Thanks to a LinkedIn Company Page you can promote your products and services, recruit new talents or share important information. You should regularly update your profile and refer to it from your official website. What needs to be included on a quality LinkedIn Company Page was described on Forbes.com.
1) Compelling summary
The home page of your company profile will include a cover photo, updates and links to your offer. You should also provide a brief description of your company which will reflect your business and engage a potential customer's interest. It is good to use key words so you can easily be found.
2) Products and services you offer
Utilise the possibility of selling through LinkedIn. Use the Products and Services tab and share images of your products, their descriptions and links to purchase. Place important products first because they will also be visible as featured content in the sidebar of your home page and thus the largest number of people will see it.
3) Catch attention with a great cover image
Your cover photo appears at the top of your home page. So choose one which will catch the attention of potential customers and lead them to investigate your page in more depth. Your company summary is at the bottom of the page so the image should say a lot. You can also add a few words of text.
4) Career information
If you want to add information to the Careers page on your company profile, you have to pay; however, LinkedIn is an excellent place for recruiting new employee, so do not be afraid of using this possibility. Ask current employees to connect with your page: that way, visitors can learn more about the company and may connect with your employees.
5) Product and service reviews
One of the most effective parts of the LinkedIn Company Page is the possibility of adding reviews from other members. Include them in your profile and web pages. Do not wait for someone to offer something; instead, actively ask people to write reviews.
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