If you don't create a personal profile, you lose a great opportunity to reach your target customers.
If you want to make a good impression on potential customers who open your profile, don't just have a blank page. Fill in as much information as possible about yourself, including what you can offer your clients. Do not forget to use a professional photo.
LinkedIn groups offer opportunities to build contacts with people in your field, follow current trends and to present yourself as an industry expert. So choose groups focused on topics that interest you professionally.
The purpose of a discussion is to talk about certain issues and share ideas and tips. Members of the groups you join are definitely not waiting for you to start sharing posts about how great you are and what great services you offer. This is the fastest way to be labelled a spammer and expelled from the group. Follow the 80/20 rule - share 80% of the content about relevant topics and 20% about you.
Not only in groups, but also when publishing updates for your contacts, keep to the rule of not publishing purely promotional content. Try writing about people other than yourself and offer useful content, for example on how to deal with certain problems. Add links to your website for interested readers to find more information.
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Article source Social Media Today - a U.S. website focused on social media